Every evening throughout the Euro Football Championship, after the final whistle “la Tour Eiffel” (the Eiffel Tower) lights up for fifteen minutes with the colours of one of the teams in the competition. Between the first and second floors, THE JAM PROJECT has installed a giant floating balloon onto which flags and fans’ faces are projected. Voted “fan of the match”, the person who comes up with the most fervent and distinctive message will discover their photo projected onto the most famous monument in Paris as well as in the Champ de Mars fan zone.